EMG helps customers score big on Düsseldorf show floor
|Posted by Paulien Boumans on November 14, 2019|
K 2019 turned out to be a great event for our customers – but don’t take our word for it – listen to the positive feedback from our customers.
Trades shows, such as the K 2019 last month, require integrated marketing communications campaigns across multiple platforms that start months before the show. For EMG, it began back in June when we organized a Pre-K event for 25 trade journalists, so they could get a taster of what our customers were going to present at the event itself.
In the weeks leading up to the event, significant preparations included working with our customers on stand design, social media pre-promotion campaigns, event microsites, videos and media outreach to set up interviews and attract press conference attendees. The efforts paid off as prospects visited the exhibit booths and international trade editors filled the rooms at the press conferences.
By the numbers: EMG at K 2019
While press conferences and media coverage were still dominant, a communications tool that saw dramatic growth during K 2019 compared to the previous K Show, was the use of digital campaigns ranging from videos and Google Adwords to live tweeting and WhatsApp custom messages. Using both paid and organic social media to communicate their messages, events and new products were also a key component with EMG managing the campaigns for many of our clients.
Here’s a snapshot of our activities at K 2019:
- 15 customers supported
- 50 press releases
- 106 media interviews at the show
- 7 press conferences
- 226 social media posts
- 14 videos
- 20 EMG team members at K 2019
And the numbers are still growing as we are currently working on maintaining the focus and momentum of K 2019 after the show.
This includes reaching out to target audiences by distributing post-show press releases and social media posts, as well as reconnecting with editors.
Listen to some of our customers to learn from their experience.