Milliken and PureCycle wanted to do things a little differently at K 2019. They chose a Q&A-style news show format for a press conference that was organized and moderated by EMG.
Be seen, be remembered by the right audience
You have made a significant commitment and investment to participate at the K. You want to attract the right audience, cut through the noise and ensure your message reaches partners and customers, old and new.
Our industry knowledge, communications expertise and international reach is second to none. We have become ‘the’ trusted partner to go to create a client's story and connect to their audience.
No other marcom partner has the depth and breadth of industry understanding and experience. EMG has been contributing to show successes at the K, Chinaplas, NPE, and many other events since 1992 for Chemical, Polymer and Process customers.
create connect communicate
Reaching your target audience has become more important than ever – a multiplication of communication tools and channels over the last decade puts your customers in the driving seat. They make the choices of how to engage with you and to what extent.
Events like the K demand total immersion and we work closely with our clients to develop an integrated campaign that delivers messages that connect to the customer using the full range of physical and digital touch points across the customer journey.
We focus on delivering stories that have meaning to your customers, demonstrating an understanding of their world and offering solutions that meet their challenges now and in the future.
Having worked with more than 40 clients in the plastics industry we know how to clearly tell your story in a compelling way that raises interest from your target audience.
The right message to the right audience by understanding the technology and the channels. We select the best combinations to make your stories come alive and get noticed at the exhibition.
Your K show campaign kicks-off early using a mix of paid, earned, owned and social media platforms spread across global regions and individual geographies. Capturing the attention of the media, and through them, your audience and managing your communications at the show is handled by our on site support teams and backup office.
communicating the right message
For almost 30 years we have developed an in-depth and specialized knowledge of industrial technology sectors. We have built strong relationships with key players in the media and industry influencers; we know what they are looking for, what the trending topics are.
EMG was born in the plastics industry, we understand the value chain, the technology, the processes and the market segments you and your customers serve. We know who to talk to and how to talk to them to create a platform of effective communications.
EMG’s exhibition service
To raise your profile and deliver a customer experience that meets expectations we support our customers with a range of exhibition services including stand design and build, media relations and social media management. (return to videos.)
Show communications present a challenge that is inspirational to the EMG team. It’s allowing us to do what we do best: create, connect and communicate. Ready to share your challenge with us?
21 Nov 2019
A “circular economy” as the K 2019 mantra
Almost all K 2019 exhibitors highlighted their sustainability claims and goals. We spoke to several key industry journalists about the prevalence of this trend and how achievable the targets a...
K 2019 turned out to be a great event for our customers – but don’t take our word for it – listen to the positive feedback from our customers
13 Aug 2019
How to win at K 2019
The K Trade Fair in Düsseldorf (October 16-23, 2019) is just around the corner, with excitement having been building within the plastics and rubbers industry for months. One of the key...
27 Jun 2019
The Inside Track to the Latest K 2019 News
What’s the next big thing in plastics sustainability? Which product launch has the potential to transform the rubber and plastics industry? Top international trade editors got a...
12 Jun 2019
Interview Petra Cullmann, Global Portfolio Director Plastics & Rubber at Messe Düsseldorf
The K Show maybe a few months away, but already the plastics industry is talking about what they’ll be launching and the best way to communicate their innovations. Petra Cullmann is t...
8 May 2019
Being there to save the day
This year it has been full steam ahead for the EMG Team. Just between January and April, there have been over 10 trade shows with IDS, JEC Europe, European Coating Show and in-cosmetics bei...
It is conference & trade show season, which means many of you have been planning for months every detail that goes into making sure the event is successful. You’ve developed the t...
This summer, in advance of the massive, triennial K 2019 trade show in Dusseldorf, EMG is once again organising its Pre-K Multi-Client Press Conference. The event will take place on June ...
It’s a cliché story. A couple shares a table at a restaurant – each holding a smartphone, each fully engrossed in their respective digital worlds. Suddenly, one of their ...