Press releases and direct network contact remain the top sources for trade journalists, but digitalisation is impacting story selection. These are among the key conclusions...
Varsha Lalla is an Account Executive at EMG. Originally from South Africa, she has several years of experience in marketing, PR, event management and digital marketing. Her background has included working in the NGO and publishing sectors in SA and in the Netherlands. She holds an MA in International Relations from Rhodes University and an MBA from The Management College of Southern Africa.
19 Sep 2019
Strategic Social Media: A B2B Guide
We’ve been living in the age of social media for many years now. For some of us, we don’t even remember a time without it. It dominates so much of our lives. Fo...