Looking back over the past decade of supporting Clariant’s reputation building, we’ve seen quite some development in its approach to media relations.
Siria specializes in developing and delivering integrated media relations and communications programmes and has been leading the Guardian Glass account since September 2015; partnering with creatives, copywriters and event organizers to develop 360° strategies to build brand awareness for her clients. Prior to joining EMG Siria has worked at Rocco Forte Hotel Villa Kennedy in Germany and The James Hotel in USA, handling international marketing communications including trade and consumer media relations.
Most recently she was based in the UK working for Cut Communications, responsible for international PR to create awareness for global meetings and events exhibitions in Europe, USA, China, India, South Africa and Middle East.
14 Nov 2018
Media Intelligence = Business Intelligence
Business Intelligence supports better decision making. The technology-driven process of collecting, storing and analysing data is something PR professionals have been em...
9 Nov 2018
Do they really want to know this?
Creating communications content that will strike a chord with your audience is the obvious approach to marketing. But it only truly works if you look at things from &ldq...
10 Oct 2017
Guardian Automotive: shop and showcase in one
Launching an online ordering facility for customers is one thing, building a corporate website is, often, quite something else. The conundrum is that on the one hand you...
25 Jan 2017
EMG helps Guardian to shine at glasstec
It's challenging enough to run the day-to-day operations and communications of a multimillion-dollar, global business without also having to sweat all the details re...