Personalized marketing is now a standard approach in B2C marketing but are you using the best insights and customization to turn your food ingredient B2B prospects into buy
Robin Wyers is EMG's Head of Content. He has nearly 20 years of journalism experience and has a strong background in the food ingredients sector having served as Chief Editor at The World of Food Ingredients for 16 years. He remains on the Editorial Advisory Board at this leading industry publication. Robin will be working directly with EMG clients and our account teams to identify new content opportunities and develop content across a range of traditional and digital platforms.
21 Nov 2019
A “circular economy” as the K 2019 mantra
Almost all K 2019 exhibitors highlighted their sustainability claims and goals. We spoke to several key industry journalists about the prevalence of this trend and how achi...
1 Nov 2019
Content and structure insights that grabs the industrial technology journalist’s attention
Even in today’s multi-media world a well-written press release is still central to a successful industrial technology marketing communications campaign. Done properly...
Automated help chats, voice-activated devices and augmented reality are just some of the platforms where artificial intelligence (AI) can be applied in industrial technolog...
1 Aug 2019
Remaining relevant in a circular economy
The plastics segment is being challenged to change the dialog around waste and provide true solutions. At the recent EMG Pre K Press Event, there was a strong consensus ...