Here it is. The silver bullet for measuring and evaluating public relations is to be honest and be insightful. There is no holy grail that will solve your measurement ch...
Inka, a Finnish national, has been working with EMG since 2008, driving key European and global communications programmes for multinational clients. She previously worked as a lobbyist in Brussels and in communications research in Finland. Inka speaks English, Finnish and Dutch.
23 Mar 2018
Vanity or Valid: Are you measuring what matters?
It comes as no surprise that communications directors told us they are constantly being challenged to demonstrate the value of communications.
24 Oct 2017
Does it count?
When evaluating results of your work, stepping away from ‘success theatre’ and starting to count what really counts and measuring for learning instead can be...
4 Oct 2017
Waste no more
Packaging waste, what to do about it and who’s to blame keeps making headlines. Working with several global leaders in the materials and packaging industries, it h...
28 Jun 2016
Doing it differently to be the talk of the show
EMG helped Avery Dennison take a fresh approach to its tradeshow planning and communications …the positive coverage speaks volumes
9 Apr 2015
Thought leader's new clothes
Over the last few years, the term Thought Leadership has been used extensively in PR and Marketing circles. Personally, I have been bothered by the over-use of the term ...